We had the pleasure of working on the bibigo bapsang project located in Central, Hong Kong. Our team led the overall graphic design—from key visuals to menu design and packaging graphics. Inspired by the keyword “Bapsang” (a Korean dining table), we captured the joyful moments that happen around the table with a playful yet modern aesthetic.
A graphic motif inspired by the shape of a “bapsang” plate was consistently applied across the entire design system.
The motif was expanded into patterns for packaging, and further developed into key visuals used across posters, menu boards, and shopping bags.
The motif was expanded into patterns for packaging, and further developed into key visuals used across posters, menu boards, and shopping bags.
As the central visual element of bibigo bapsang, the plate motif establishes a cohesive identity across both the space and the brand, while playfully conveying the joyful moments shared around the table.
